Marketing Recorded Music: How Music Companies Brand & Market Artists 4th Edition

Marketing Recorded Music: How Music Companies Brand & Market Artists 4th Edition

Marketing Recorded Music: How Music Companies Brand & Market Artists 4th Edition

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Ebook features:

  • Highlight, take notes, and search in the book
  • In this edition, page numbers are just like the physical edition
  • Length: 518 pages 
  • Word Wise: Enabled 
  • Enhanced Typesetting: Enabled 
  • Page Flip: Enabled 
  • Due to its large file size, this book may take longer to download

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